Having solid video production in your marketing strategy isn’t just a nice to have anymore—it’s a must-have. 91% of businesses use video as a marketing tool and this has been the case since 2016.
Despite the proven effectiveness of video and its inclusion in the majority of businesses’ marketing strategies, 68% of marketers said they planned to start using video this year but 33% felt they didn’t have the time or resources to do so.
You could miss out on pivotal marketing opportunities if video is missing from your content strategy. For those who struggle to dedicate the time or resources to video production, hiring a professional film crew can open your business up to a world of opportunity.
10 Reasons to Hire a Film Crew for Video Production
Quality Assurance
Of course, hiring a professional film crew for your video production is a surefire way to ensure high-resolution visuals, clear audio and expert editing. However, it also means that this top-tier content doesn’t just look good, but that it accurately reflects your brand.
Technical Proficiency
Using the latest tools and techniques in both filmmaking and editing can create visually appealing and technically sound videos. It’s part of a film crew’s job to stay on top of these updates and trends to always be able to offer more to their clients.
Storytelling Expertise
As well as the technical ability to create a polished final result, professional film crews have the ability to craft compelling narratives that engage and resonate with audiences too.
Access to Specialised Equipment
Professional film crews will have access to high-end, specialised equipment when it comes to video production. They may have access to superior quality cameras and lenses, audio equipment or more advanced lighting setups. Typically, they are equipped for more eventualities than an in-house creator might be.
Time and Cost Efficiency
61% of companies said time and bandwidth were their biggest hurdles to video production. Team size, resources, and technical ability came second at 44%. Hiring a professional film crew can see any business overcome these challenges. With their own equipment and sound knowledge, a film crew can avoid the common pitfalls of in-house video production.
In turn, this will see businesses actually saving on time and resources overall. Consider the cost of buying and maintaining equipment, licensing editing software and audio, and all of the unexpected costs along the way. You could be looking at thousands of pounds to produce your first video.
Hiring externally will typically consist of a quoted rate tallied to your budget and include all of the production costs, so you won’t have to worry about sourcing equipment and managing ongoing investment costs.
Strategic Guidance
Experienced film crews don’t just produce engaging content. They can also offer insights when it comes to effective video marketing. They can ensure the final product or series of products they are creating align with the businesses’ goals and are optimised to gain maximum results across marketing platforms. In fact, 90% of marketers say that video marketing has given them a good ROI.
Creative Input and Collaboration
Professional film crews can provide valuable creative input when it comes to the vision you have in mind. They will work collaboratively with clients to bring fresh and innovative approaches to video content. This input can help to elevate an idea, narrative or marketing goal to really push the effectiveness.
Post-Production Excellence
A huge, often understated part of video production is the post-production stage. Editing, sound design and colour correction can significantly elevate your video in terms of quality. A professional film crew will have the know-how and experience with editing software to create a polished final product that drives engagement and exceeds audience expectations.
Legal and Compliance Knowledge
An aspect of video production that businesses can forget in the throes of creativity surrounds legal and copyright issues. Professionals will possess legal and compliance knowledge regarding copyright issues, location permits, and talent releases. All of which ensure your content is compliant to licensing laws and will not breach copyright.
Scalability for Large Productions
Occasionally, a business may want to embark on a large-scale production for the purposes of marketing. Beyond anything an in-house creator might be able to handle in terms of time and resources, a professional film crew will be experienced and able to help support this vision. They will not only have the know-how but also the resources and capacity to efficiently scale up on operations.
DCA’s Video Production
89% of consumers wanted to see more videos from brands in 2024. Were you on board this year? Perhaps you’d like to scale up or introduce video into your marketing strategy for 2025 and beyond.
At DCA PR, our passionate, professional film crew is well-versed in video production. From social media reels to case studies and large-scale productions, we can cover all of your video production needs. Visit our YouTube channel to view our extensive portfolio and get in touch to see how we can help inject video into your marketing strategy.
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